We are a niche agency that believes in the value of strategically allocated media campaigns utilizing a mix of online and outdoor components that deliver massive impressions into a marketplace – which in-turn deliver significant ROI for our client’s media spend. So how do we accomplish all of that wonderfulness? Glad you asked and it’s a recipe we don’t mind sharing!
We start with the power and mass reach of Outdoor Advertising, and we know how to make the creative work for this simple, yet impactful medium. But instead of just trying billboards—we do billboards and do them right. Imagine your brand with dozens of quality billboard displays evenly distributed over an entire marketplace. With proper allocation your brand’s message can be nearly viewed at every turn along the consumer pathway. Next step—we sprinkle in some granular online media tactics to a more targeted audience. Know your consumers routinely go to the gym? We can set-up a geofence to serve online ads to their individual cellular devices. You know for a fact that your potential clients are searching certain competitors? We can populate those search results with ads to display your brand when your competitors are being searched. It’s a nifty recipe that delivers yummy results!
Aaron Guyton leads the day-to-day operations at Douglas Displays. He has nearly 20 years of media experience and serves at the chief strategist on client campaigns. He excels at delivering strategically allocated media campaigns utilizing a mix of online and outdoor components that deliver massive impressions into a marketplace – which in-turn delivers significant ROI for our client’s media spend.
Guyton is deeply connected to the numerous stakeholders in the billboard industry. He came to Douglas Displays after more than a decade of service at Fairway Outdoor Advertising where he held positions in management and real estate. He also served for many years as the Director of Government and Public Relations for the fourth largest billboard company at the time and represented many industry related issues at the general assembly—where he was instrumental in passing several key pieces of industry-supported legislation. Guyton, a true industry insider, has served as a board member on the North Carolina Outdoor Advertising Association, has been a contributor to OAAA publications and has been a featured speaker at several OOH conferences. He served as the Legislative and Policy Chair for the Regional Transportation Alliance and served on numerous Chamber of Commerce boards and committees. He also served on the board of the Raleigh Rotary Club and the Arc of Hope – which provides Christmas gifts to children in local orphanages.
In his free time Aaron enjoys boating, snow skiing, hiking and spending time with his family. He is an avid snow skier and was a ski instructor and raced on the NASTAR circuit. He is a licensed pilot and also teaches Sunday School at his church. Guyton is a graduate of N.C. State University and resides in the Raleigh area with his wife, son and their dog Sampson.
Director of Client Services
Tara Thornberry is the Director of Client Services at Douglas Displays with over seven years of experience in the out of home industry. She holds a Bachelor of Arts degree in psychology from Stockton University in New Jersey and has grown her career from preparing sales materials and proposals to becoming a team lead at one of the largest billboard companies in the country.
At Douglas Displays Tara is a key member of the team, known for her hands-on approach and commitment to delivering results that exceed client expectations. She is responsible for overseeing the entire campaign process, from creating a plan that meets all client objectives to campaign execution and fulfillment.
Outside of work, Tara loves spending time with her husband and their dog, Scooby. Together, they enjoy exploring the beaches and natural beauty of the area, always on the lookout for new adventures and experiences.
With her deep knowledge of the out of home industry, her dedication to delivering outstanding results, and her passion for life outside of work, Tara is a true asset to the Douglas Displays team and a trusted partner to clients across the nation.
Penny (Owings) Cornatzer
Penny (Owings) Cornatzer is the Media Director for Douglas Displays, where she has spent over a decade procuring outdoor advertising on behalf of clients across the nation. With a background in financial marketing and IT project management, Penny brings over 30 years of customer service expertise to her role.
Beyond her professional achievements, Penny is an avid baker who delights in creating intricate and delicious treats that require a great deal of care and precision. This same attention to detail and commitment to quality is evident in all of her work at Douglas Displays, where she consistently goes above and beyond to ensure that her clients receive the best possible service.
Whether she’s crafting a new advertising campaign or whipping up a batch of her famous cookies, Penny approaches everything she does with passion, enthusiasm, and a dedication to excellence. Her clients know that they can count on her to deliver outstanding results every time, and she takes great pride in helping them achieve their marketing goals.
Director of Client Engagement
George Gray is an accomplished Media Specialist with a wealth of experience in out-of-home and digital online media sales. He brings a dynamic approach to his role at Douglas Displays, where he is responsible for providing clients with powerful branding strategies that drive results.
George earned his BA in Psychology from Augustana College in Rock Island, Illinois, where he excelled both academically and athletically. As a member of a national championship football team, he learned the value of teamwork, dedication, competitiveness, and perseverance. These qualities continue to serve him well in his professional endeavors.
George’s experience in billboards, digital online, and large format print graphic advertising has made him a valuable asset in providing clients with powerful campaigns that not only reach the right target audience but also yield tangible results. Having worked with some of the world’s top brands, he is skilled in creating marketing campaigns that meet every client’s unique needs, regardless of their business size or sector.
When not working on branding strategies for his clients, George loves spending time with his family, playing a round of golf, and relaxing at the beach. Originally from the Chicago area, you might even spot him playing his harmonica at a local venue, helping to keep blues music alive!
With a diverse range of skills and experience, George is an invaluable asset to the Douglas Displays team. He is committed to delivering exceptional results for every client and is passionate about staying ahead of the curve in the ever-evolving world of media sales.